New idea development is not about working hard at creating random, pop up, wow ideas that do not fit within the corporate culture. At the same time it cannot be expected that organizations will naturally bubble up and give life to new products or ideas.
It is this balance between sparked creativity and defined discipline that builds the right spirit at a company allowing new things to come forward and succeed.
The more upfront leg work, planning and defining that is done the better the chances that new ideas and development will be embraced and accepted, vs. looked at as a pain point.
Again, this upfront work requires time with the leadership of a company to be aligned with the vision, direction and goals otherwise each “new” effort is more about a roll of the dice on how it will be seen or supported/not supported.